Let’s Get Started
A few quick steps and we’re off!
Step 1: Meet
Quick logistics chat
We’ll confirm who should join the workshop, timing, and any other details.
Step 2: Sign
A little paperwork, then the good stuff
Use the link below for the standard agreement. For custom projects, we’ll send you a tailored version by email.
Step 3: Pay
Take care of payment
The business part of doing business.
Step 4: Inform
Give your team a heads-up
We’ve written a ready-to-send note explaining what we’re doing, why it matters, and what to expect. Feel free to edit it to make it your own.
Subject: Developing our Brand Story
Hello [Participant Name],
As [Organization] looks ahead, we want to make sure we have a clear, shared story about who we are, what we stand for, and where we’re going.
To help us do that, we’re partnering with Brand Story Machine (brandstorymachine.com), an expert-led brand strategy process created by Shannon Riordan (https://www.linkedin.com/in/shannon-riordan/), who brings over 20 years of brand experience working with organizations of all sizes. The process is designed to deliver the strategic clarity of a traditional brand engagement in a fraction of the time and at a fraction of the cost.
Together, we’ll develop brand strategy and messaging that will help us:
Clarify our story: Define what makes [Organization] distinctive and why it matters, strengthening engagement with our customers.
Align and galvanize our team: Give everyone a shared foundation for how we describe [Organization], make decisions, set priorities, and stay aligned on where we’re headed.
Develop communications more efficiently: Create posts, website updates, sales decks, and any other communications with greater consistency, fewer rounds of review, and less reinventing the wheel.
Here’s what’s next:
Complete a brief 10-minute survey at least two days before the workshop.
Join the 90-minute session ready to collaborate, share your perspective, and build on others’ ideas.
We will receive a draft Brand Story and messaging toolkit that we will finalize together, plus an on-brand on-demand AI-powered messaging tool to guide future communications.
Your perspective is an important part of the process. And the best part: the workshop is designed to be thought-provoking, productive, and... fun!
Best,
[Name]
Step 5: Book
Schedule your 90-minute workshop
Choose a time that works for your team.
Step 6: Prep
Send us what we need
Please provide:
Names, titles, and email addresses for all workshop participants
Links to at least two relevant competitors, adjacent brands, or marketplace examples — due at least two business days before the workshop
Once we have your participant list, we’ll send the pre-workshop survey directly to your team, send reminders, and collect the responses. Surveys are due two business days before the workshop so we have time to review everything and come prepared.
That’s it.
You bring the team. We’ll bring the process. Let’s make the story click.
