Women-Owned Business Spotlight: OWN IT

For Women’s History Month, I'm giving a shoutout to an initiative I’ve admired for a while: OWN IT.

Did you know that women own roughly 4%* of U.S. creative agencies?

OWN IT, led by Christy Hiler and Jean Freeman, is working to create more visibility, connection, and opportunity for women-owned agencies through its directory, podcast, and community.

Their mission is simple: increase ownership in an industry where women make up much of the workforce but remain underrepresented at the ownership level.

The community now includes hundreds of agency owners. It also highlights the very real barriers women still face, from underrepresentation in pitches to challenges around time, support, money and role models.

If you are a women founder of a creative agency, I recommend adding your name to the list. Be counted!

And if you’re looking to hire an agency, the OWN IT database is great place to start and an easy way to discover and hire women-owned agencies.

*Based on the NAICS category for Advertising Agencies and OWN IT’s effort to document and identify women-owned firms in the category.

Learn more about OWN IT here: https://lnkd.in/gJdZVHn9