You got a “C+”
“Brand Under Construction”
You’ve got the right intentions, but your brand lacks a cohesive structure. Some pieces are strong, others are missing. The good news? You have raw material — it’s time to shape it into something distinct and dependable.
·Define your brand story (purpose, attributes, benefits, promise, personality, and messaging) in one clear document.
·Create simple, shareable brand guidelines to unify visuals and messaging.
·Host a fun and engaging brand workshop to align your team around what you stand for and why it matters
Now that you know your brand’s true score, it’s time to turn insight into action. Here’s how Brand Story Machine can help you strengthen your messaging, tighten your visuals, and build a clear path to an A+ brand… 👇
STARTUP FOUNDERS AND SMALL BUSINESS OWNERS:
Your growth is stuck because your message is unclear. Fixing it is easier than you think…
(No expensive agencies, generic templates, or AI fluff. Just a clear message that finally clicks.)
What if your brand so perfectly communicated its value that you never had to struggle again with pitch decks that fall flat, scattered messaging, or a team that can’t agree on what to do next?
Learn how to turn what you already have into a clear, compelling brand. Schedule a Free Brand Foundation Plan with our in-house brand expert, Shannon Riordan.
(Limited spaces)
STARTUPS, SOLO FOUNDERS, EARLY‑STAGE TEAMS…
You launched fast without a clear brand strategy. Now your message feels scattered and confusing.
You know your business is valuable, but it’s hard to explain it in a way that resonates.
Your team members are describing the offering and the benefits differently.
You’re not getting the engagement you’re hoping for from potential investors and your target customers.
You need to grow the business, but don’t have clarity on what direction to go in.
Does this sound like you right now?
Maybe you’ve tried…
Doing it all yourself. You've spent countless hours on pitch decks, websites, and content, but your messaging still feels scattered, and nothing seems to land.
Hiring an expensive agency. You've looked into it, but a full agency engagement is too slow and costs tens of thousands of dollars (funds you don't have).
Using AI tools as a shortcut. You've tried them, but the results all sound the same and fail to capture the unique voice of your brand.
Trying to be everything to everyone. You've tried to appeal to every possible customer to help increase revenue, only to find that your message is confusing everyone and resonating with no one.
This is what having a clear brand story can do for your business…
“The workshop surfaced a number of questions and a lot of nuance that we hadn't thought of nor articulated. The final deliverable captured the essence of that messy discussion and simplified it into something that is clear, interesting, and easy to work with."
- Jacqlyn Hogan, Co-founder and Partner, LevelUp
“I've been through many branding exercises and it's taken months to get to what Brand Story Machine delivered.. In just 90 minutes.”
- Rasheq Zarif, Co-Founder and COO, ReWyre
“It provided the perfect guardrails so we weren’t off into the ether talking to ourselves.”
– Casey Fritz, MSc, Senior Planner, Zero Waste Marin
We’ve been trusted by:
Your Brand Story is your blueprint to finally…
🚀 Raise capital faster—because investors hear your pitch and instantly get what makes you different.
💬 Create messaging that sounds like you—clear, confident, and impossible to ignore.
👥 Rally your team around a shared story—aligned, energized, and ready to move in the same direction.
🧠 Create content in half the time—with sharp, on-brand copy that lands on the first draft.
🎯 See customers feel seen, investors lean in, and partners say yes.
🔥 Build a brand that does the heavy lifting—building recognition, trust, and momentum every time it shows up.
If any of this resonates, you’re in the right place.
We specialize in helping startups, solo founders, and early-stage teams find the words that help them punch above their weight and become household names.
This brand clarity will aid you in creating content for…
Investor pitch decks
Onboarding new employees
Talent recruitment
Website and sales materials
Social media content
About us and press release boilerplate
“Your brand is your lifeline. ”
Why are we so confident a strong brand is the rocket fuel your business needs?
Hi, I’m Shannon Riordan, founder of Brand Story Machine. After two decades of building brand strategies for startups and global giants alike, I’ve seen how often small businesses skip this fundamental foundational work, usually because of cost, time, or lack of access.
The result? Mixed messages, team misalignment, and marketing that fails to connect.
Together with my tech lead, Julia Hu, we built Brand Story Machine as a new kind of brand strategy development tool that blends expert guidance, AI-driven efficiency, and behavioral science.
Our purpose is simple: to make the strategic power of brand accessible to every business, regardless of its size, stage, or resources.
Traditional brand strategy can cost upwards of $25,000 and require weeks or months of internal time. We saw an opportunity to deliver the same value, faster and more affordably.
What used to be out of reach is now within grasp. Brand is no longer a luxury for the well-funded; it’s your competitive edge.
I truly believe that when startups skip brand strategy, they’re not just cutting costs, they’re cutting their potential.
Talk Soon
I can’t wait to speak with you.
On our call, I'll share with you the exact roadmap to building a strong brand and get your top questions answered.
